The music in the background influences your ad’s perception. It can either aid or hinder the delivery of your advertising message to your target audience. Choosing the wrong music for your video can make it appear untrustworthy and sloppy. You might even prefer the type of music you want to employ as a background.
And because of this, it may be challenging to select the right soundtrack for your video. However, it would be best to consider several things while picking the appropriate background music to relate to your audience.
Assess Your Target Audience
Your target group might like listening to different genres of music. Therefore, consider what’s on their playlists. For example, distribution partners like Spotify or Songtradr, who use cutting-edge technology, can deliver data-driven suggestions.
For example, if your ad targets guys between 18 and 34 in large cities, these companies can offer song choices depending on the number of downloads and streams this group receives. As a result, data-driven syncing can help remove subjectivity from the decision-making process and ensure that your target audience will enjoy your chosen song.
Determine the Feelings Conveyed by the Visual
Never downplay the ability of music to evoke strong emotions in the listener. Influential music backgrounds set the most memorable scenes in television and film history. You can harness this power and use it to make your advertisement as remarkable as possible. For instance, if you are outsourcing music for a charity commercial with a message of hope, look for a song that emphasizes the message.
Consider the Tone of Your Brand
Licensing advertising music starts with determining which sound best represents your company’s identity and positioning. The correct song can convey the marketing message without dialogue or vocals, which demonstrates the power of music. Some radio and TV commercials pique your interest before you even hear the brand. Therefore, make a song out of your brand’s voice. Choosing the right music for your advertising campaign can make a huge difference in how people perceive your brand.
Ensure You Use High-Quality Music
If you create videos for your company, you should set a quality standard like commercial ads. You must ensure that the music you use is of the highest caliber. Searching for royalty free classical music on free sites such as YouTube Audio Library yields mixed results. Using digital instruments, it is possible to use music that no one has heard before. Although minor, the differences can make your video sound more professional than amateurish. To avoid this problem, you can buy your music from a reputable source.
Make Use of Current Musical Styles
Use modern-sounding music unless you are creating an advertisement based on the 1960s. Consider using cutting-edge electronica to avoid sounding dated in your corporate videos.
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Listen to Several Tracks Before Deciding on One
You can begin by putting together a list of options and then narrow it down as you go along. Then, try out a few different options by downloading the previews and syncing them with the video.
Think About Hiring a Composer
There are many composers available who can assist you in creating the exact sound you desire. The composers are instrumental if your video has a lot of mood shifts or if the music doesn’t match what you’ve found online. Having an original soundtrack can make a video series more enjoyable. You’ll get more attention if people identify those tones when they scroll through their social media feeds.
Utilize Reference Music
You can use a song you already know or stuck in your head as a reference. Look for pieces that sound like it on YouTube and compare the instrumentals, tempo, and key. Alternatively, you can upload a track to a royalty-free platform, and it will search for similar sounding tracks based on the song.
Ensure You Have the Proper Licensing for Your Song
Like any other work protected by copyright, you should only use music with explicit permission or under the terms of a license. If you don’t, you risk your videos getting deleted by the video host, such as Vimeo or YouTube, or sued by the copyright holder.
Your paid advertisements would be incomplete without music. Music evokes emotions from your audience, encourages sales, and boosts brand awareness. Although getting it right may seem simple, it isn’t. There are several factors to take into account.